KAZAKOV A.A. The theoretic and methodological potential of the term “mass media agenda”: possibilities and limits

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DOI: http://dx.doi.org/10.15688/jvolsu4.2012.1.21

Kazakov Alexander Alexandrovich

Kandidat Nauk (Political Sciences), Associate Professor, Department of Political Sciences,

Saratov State University named after N.G. Chernyshevsky

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Abstract. In this paper basic theoretic approaches to the term “agenda” are analyzed, main types of this phenomenon are distinguished and investigative value of “mass media agenda” is stated. Special attention is paid to the exploration possibilities of “mass media agenda” and problems, which scientists are facing while operating this category.

Key words: agenda, mass media, political communication, political power, policy subjects.

The theoretic and methodological potential of the term “mass media agenda”: possibilities and limits by KAZAKOV A.A. is licensed under a Creative Commons Attribution 4.0 International License.

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